5 Reasons Why You Should Use Power BI

If you are reading this, then it’s a safe bet you are wondering about using Microsoft Power BI, and I’d like the chance to convince you to give it a shot.

We found Microsoft Power BI to be a fantastic tool that can handle most of the analytics pipeline. It goes from ingesting and modeling data to presenting it as dashboards and sharing the dashboards with the people who care about them.

These are our top 5 reasons why you should consider implementing Power BI on your next BI projects.

1. Leading the way in Cloud Business Intelligence & Analytics

Power BI offers the services which can be directly harnessed from the cloud and it is a big plus point when it comes to how BI can be deployed. It also has a desktop version called the Power BI Desktop. The whole range of usual tasks can be performed with Power BI namely data preparation, discovery and designing of interactive dashboards. Microsoft also went one step ahead by offering the embedded version of Power BI on its highly popular Azure cloud platform

2. Access and Store a Vast Amount of Data (with No Issue)

Power BI has very impressive compression abilities for Microsoft Excel and text/.csv files, which allows you to view, analyze and visualize huge quantities of data that cannot be opened in Excel. Most computers would struggle to open up a 300-megabyte .csv, making analysis and reporting in Excel a challenge.  Adding several smaller .csv files to data, like sales data for neighboring regions, will be immensely difficult to combine with your previous dataset and analysis.

Can you imagine having all your files stored, connected, thoroughly analyzed, and using only 50mb? That’s now a reality with Microsoft’s Power BI, which uses powerful compression algorithms to import and cache the data within the PBX file.

Large datasets don’t have to be cut down in size and aggregated to show more encompassing analysis. All the most granular details and summarizations can exist in one file together and be accessed through drill downs.

You also have some ability to modify and prepare your data as well:

  • Transformations and edits including changing formats, deleting rows, adding columns, and transposing data.
  • Adding relationships within different tables, which is useful if you have a star or snowflake schema.
  • Adding new datasets easily as additional useful data is discovered. New data can be integrated on Power BI without needing to recombine everything else again. This gives you huge flexibility in linking datasets together.

With Power BI, painful repetition of data preparation steps is reduced or outright eliminated since the software will remember the data preparation steps and automatically repeat them during data refreshes.

3. Power BI gives Customers power!

Power BI firmly puts the power in the hands of the users with powerful features and applications like changing data dimensions and measures in the fly and coming up with calculated columns. It is much better than working on a data warehouse tool which exclusively requires the whole gamut of processes involved in Extract-Transform-Load for uploading data, then coming up with data cubes and finally making sense of it. Thus Power BI makes it simpler, more agile, faster time to delivery and removes the various bottlenecks involved by removing unnecessary dependencies on IT staff.

Customers demand business insights and they want it now. Power BI helps you by setting priorities that can be easily deployed and you are able to concentrate only on the metrics that matter to your business. Create personalized dashboards, charts, reports and graphs that specifically match your needs and by using data that really matters. Centralizing all dashboard views from one place is a distinct possibility.

4. Predictive forecasting

Power BI raises the analytics feature several notches up by providing predictive forecasting. It is vital in today’s business scenarios where businesses need to be informed at all times about the multiple opportunities and risks that are lurking. You can easily visualize what the future holds for your company in terms of business sales and performance too. All this is seamlessly delivered thanks to Power View which offers charts and reports for predictive analysis. You can access your business intelligence features easily on any device of your choice be it on the desktop, mobile or tablet devices.

5. Natural Language Processing (NLP)

A powerful feature of Power BI is its addition of the Natural Language Processing (NLP) layer. This makes it absolutely simple to query for any information required by using natural human language. Power BI is more about the art of what is possible. You take your data, deploy machine learning on it, build it into an app and convert it into hardcore business intelligence.


Power BI is an easy tool to use that helps propel organizations into a data-driven culture. With powerful self-service abilities, no longer are business users dependent on IT for gathering, transforming and analyzing data. Automation of dataset integration, ease of expansion into new data sources, rapid visualizations, and easily deployable Row Level Security are amongst the many reasons Power BI is a necessity.

Additionally, a cloud-based collaboration environment with features like Natural Language Query eases the process of data governance. In the age of analytics, it’s import for organizations to intelligently utilize the data they collect to rapidly evolve with changing business and consumer habits.

The future is bright and shiny for analytics – companies are swarming to incorporate data visualization, and to do away with tabular reports with huge reams of numbers. With some quick retooling, you too can be a Power BI superstar for your organization!

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